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Portrait of Kristy 'Cari' — Shopify, UX/UI, and brand designer

Your Go-To Designer for Shopify, UX, and Brand Glow-Ups.

I make your store look better, feel easier, and sell smarter — without the chaos.

Hi, I'm Kristy "Cari" — a multidisciplinary designer who blends brand, UX/UI, and Shopify execution into one clean, cohesive build. If your site feels "almost there" (but not converting, not consistent, or not scalable), I'm the person who helps you pull it all together.

Think of me as the bridge between pretty and practical: I refine your visuals, streamline the customer journey, and tighten the behind-the-scenes structure so your store is easier to shop, easier to manage, and ready to grow.

Real-World E-commerce Experience (Not Just Design Opinions)

I've built and run e-commerce firsthand — including a 5-star Etsy shop with 500+ sales — and then migrated that brand into a fully owned Shopify ecosystem. That's why my work is always a mix of vibe + structure: the store has to look great, but it also has to work.

That Shopify glow-up included:

  • Rebuilding 600+ SKUs with organized, scalable product data
  • SEO-driven collections, navigation, and metadata setup
  • Conversion-focused landing pages, banners, and messaging
  • Custom Liquid edits and CSS refinements
  • Klaviyo automation flows (so sales don't rely on constant posting)
  • Google Analytics 4 integration for tracking what's working
  • Google Merchant Center setup for product visibility

The Outcome: A Shopify store that looks intentional, runs smoothly, and is built for growth — with full control over brand, data, and customer experience.

The "Looks Amazing" Layer

  • Brand-aligned UX/UI layouts
  • Landing pages that guide (not overwhelm)
  • Design systems for consistency
  • Mobile-first polish

The "Actually Works" Layer

  • Shopify builds, rebuilds, and migrations
  • Products, variants, collections, and filters
  • SEO foundations and cleanup
  • Liquid + CSS refinements
  • App integrations and automation workflows

The "Ready to Grow" Layer

  • Klaviyo flows and retention setup
  • GA4 tracking foundations
  • Google Merchant Center readiness
  • Cross-channel brand consistency

Featured Glow-Up

GorgeousDragon Designs

A full Shopify migration and rebuild — turning a marketplace-dependent shop into a cohesive, SEO-structured brand with a smoother path to purchase.

Visit Storefront →

More client work and before/after examples available upon request.

Want a Store That Feels Like a Brand?

If you're ready for a Shopify site that looks polished, shops easily, and is built to scale, let's talk.

Contact Me

Better brand. Better flow. Better results.